Optimize & GrowEngineering, not a caching plugin

Your site is slow because someone installed a plugin and left.

Every host says “we’re fast.” Most speed services install WP Rocket and call it done. We do the actual engineering — database tuning, PHP/OPcache config, asset loading strategy, CDN setup — until your Core Web Vitals go green on real field data, not just a one-off Lighthouse score.

Get my free speed audit What’s included

Field-data CWV, not lab vanity scores Before/after proof or we keep working

core web vitals — field data (CrUX) LIVE

LCP

1.9s

was 4.8s

INP

142ms

was 410ms

CLS

0.04

was 0.28

Redis object cache enabled −380ms TTFB

Render-blocking CSS deferred −1.1s LCP

wp_options autoload trimmed −2.1MB

Unoptimized hero image queued

8,100

monthly searches for “speed up wordpress” — and 6,600 more for “wordpress site slow”

The gap between “installed a caching plugin” and “passes Core Web Vitals” is enormous — and it’s costing you rankings.

Core Web Vitals are a Google ranking factor, and field data (real visitors) is what counts — not the green score you screenshot once on fast office wifi. Real fixes live at the server and database layer: PHP-FPM and OPcache tuning, Redis object caching, a bloated wp_options table, render-blocking assets, and image strategy. That’s engineering work, and it’s exactly what gets skipped.

Sources: search-volume estimates; Google Core Web Vitals documentation, 2025.

What you get

From a diagnostic audit to a guaranteed green result.

Start with the audit. You’ll see exactly which bottlenecks are dragging you down and what each fix is worth.

Entry

$400 one-time

Performance Audit

CrUX field-data + Lighthouse lab analysis
Waterfall + database bloat report
Prioritized fix list ranked by ms saved

Measure, fix the real bottleneck, prove it.

No guessing, no “we turned on caching.” Every change is measured against field data.

Profile

We pull CrUX field data, run waterfall analysis, and profile the server — TTFB, query count, autoload size. We find what’s actually slow, not what’s fashionable to blame.

Engineer the server

Redis object cache, OPcache, PHP-FPM tuning, page caching configured for your host (WP Engine, Kinsta, Cloudways, or VPS). This is where the big TTFB wins live.

Tune the front end

Defer render-blocking CSS/JS, inline critical CSS, lazy-load offscreen media, fix layout shift, and move images to WebP/AVIF behind a CDN.

Verify on field data

We wait for real-user data to confirm the green result — then hand you a before/after report. Lab scores lie; field data doesn’t.

Representative result

What a typical speed engagement moves.

Illustrative of the range we target on a mid-size WordPress site. Your audit projects numbers against your real stack — we don’t promise a score we haven’t measured.

Before

4.8s

LCP · failing CWV

After

1.9s

LCP · all three CWV green

FAQ — Core Web Vitals

What people ask before the speed audit.

I already have WP Rocket. Isn’t that enough?

WP Rocket is a good tool — but a tool isn’t a strategy. If your TTFB is high because there’s no object cache, or your database autoload is 3MB, or your host’s PHP is misconfigured, no caching plugin fixes that. We tune the layers underneath the plugin, which is where most of the real time is lost.

Why do you care about “field data” vs the score I see?

Google ranks on field data — the Chrome User Experience Report from real visitors on real devices and networks. A 98 Lighthouse score on your laptop means little if mobile users on 4G are getting a 4-second LCP. We optimize for the data Google actually uses.

Will this work on my host?

Yes. We work across managed hosts (WP Engine, Kinsta, Cloudways, SiteGround) and self-managed VPS. The approach adapts to what each environment allows — some let us tune the server directly, others we optimize within their caching layer.

My WooCommerce store is slow. Same service?

Stores are harder — carts and checkouts can’t be page-cached the same way, and dynamic requests need careful handling. We specialize in this. A faster checkout also converts better, so it pairs naturally with our WooCommerce CRO work.

How long until I see results?

Lab improvements are visible immediately after the engineering work ships. Field data (the CWV Google uses) updates on a 28-day rolling window, so the official green status follows within a few weeks as real-user data accumulates.

Free speed audit

We’ll show you exactly what’s slowing you down.

A real engineer reviews your field data and server, then sends the three highest-impact fixes — with the milliseconds each one saves. No call required.

Bottlenecks ranked by milliseconds saved

Field data, not a one-off lab score

Yours to keep, even if you never hire us

You’ll also want

Real engineering, measured results

Find out what’s actually slowing you down.

Free audit. Real engineer. Ranked by the milliseconds each fix saves.

Start with free audit Book a 20-min call

Server + database + front end

Field-data verified

Green result or we keep working