Founded out of frustration. Built around senior engineers.
In 2021, our founder Priya Ramanathan ran the engineering team at a digital agency in Boston. They paid $1,800/month to two different maintenance shops to keep 22 client WordPress sites alive. One of those sites got hacked on a Friday afternoon. The shop’s reply came back on Tuesday morning.
By Wednesday, that client was gone. The agency lost $48K in lifetime value over a ticket that should have closed in two hours.
Priya pulled three senior WordPress engineers — friends from various agency lives — and built the maintenance shop she’d always wanted to hire. Five years and 627 sites later, that’s us.
“The whole industry was set up around minimizing cost per ticket. Nobody was trying to minimize damage per ticket. Those are different problems with different answers.”
9 years WP, 4 years on WordPress core trac. Wrote the migration playbook for our zero-downtime guarantee. Holds the WPQuickCare record for fastest on-call ack: 47 seconds.
Former CISO at a fintech. Wrote our internal incident playbook. Published 4 WP plugin CVEs in 2025. Once cleaned a malware infection while on a flight from Krakow.
Specialty: WooCommerce sites with 10K+ products. Took Harbor & Co from 7.8s LCP to 1.9s in a week. Spends weekends rebuilding old Beetles.
Joined from Loop Agency where she ran retainer ops for 60 client sites. She's the reason our white-label tier doesn't feel white-label.
Builds the monitoring stack you don't see. Helsinki-based, which is convenient for European probe coverage. Speaks five languages and grep.
Five principles that shape every interaction.
Speed beats process
We don’t have a triage form. You email your engineer directly. They reply in minutes, not hours.
Write down everything
Every incident has a post-mortem. Every recommendation is in writing. You can forward our docs to anyone.
Own the outcome
If a plugin we approved breaks your site, that’s on us. Not “the plugin.” Not “the host.” Us.
No lock-in. Ever.
You cancel — we hand over backups, docs, plugin licenses, and credentials within 24 hours. No drama.
People we work with. People who write about us.
“The agency-owner playbook for WordPress care plans”
WP Tavern · March 2026
Read the pieceWordCamp US 2026 — “Operations is the product”
Priya Ramanathan · Phoenix, AZ
Watch the talk“How we cut a 60-site agency’s care-plan ops by 84%”
Post Status · January 2026
Read the caseStrong opinions, weakly held.
WordPress is infrastructure, not a hobby.
If your business runs on WordPress, you deserve the same operational discipline that AWS or Stripe gets. Not “we’ll get to it Monday.” Not “have you tried clearing the cache?” Operations is a craft. We treat it that way.
Specific numbers beat marketing claims.
“Fast support” is meaningless. “8 min 34 sec average first response over 90 days” is something you can hold us to. We publish our actual numbers on our status page — including the bad ones.
The best maintenance is invisible.
If you’re talking to us every week, something is wrong. Our north star is the client who pays us $349/month and forgets we exist for six months at a time. They renew at the end of the year because the site never broke. That’s a win.
White-label means white-label.
Our agency partners’ clients don’t know we exist. No “powered by WPQuickCare” footer. No leaked email signatures. No support staff accidentally CC’ing us in. If your client finds out, the contract pays you out.
Talk to one of our engineers — not a sales rep.
Free audit. 30-day money-back. Cancel anytime.